In most cases, launching an online program successfully requires more planning, time, and resources than will be available. Marrying the mission of the school, the demographics of students, the capabilities of faculty, and the technology is challenging. This course describes the phases of launching an online program and strategies for successful implementation. Each module is based on key decision points that need to be addressed before, during, and after each phase of implementation. Definitions of key terms and acronyms will help build confidence in discussing aspects of online program development with all of the stakeholders.

Module 1: Online Program Planning Essentials

• Create a rationale for starting an online program.
• List the stakeholders and resources required.
• Recognize the value of expert advisory boards.
• Obtain accreditation requirements for online schools and each program.

Module 2: Online Program Decisions

• Evaluate learning management systems.
• Understand online curriculum development.
• Identify and outline online delivery policies.
• Evaluate and leverage successful online programs.

Module 3: Hardware and Software Decisions

• Understand vocabulary associated with online programs.
• Identify capabilities and limitations of learning management systems.
• Outline key components of a technology budget.
• Compare learning management systems.
• Address relevant questions regarding learning management systems.

Module 4: Training and Marketing

• Identify training requirements.
• Identify scope of marketing and market segment.
• Determine a release schedule for marketing efforts.
• Understand essential support systems.
• Assess measures on return on investment.