To do their job - accomplishing work through others - managers must develop and use persuasion skills rather than simply issue orders. Formal authority no longer gets managers as far as it used to. This course will help you master the art and science behind successful persuasion so you can begin changing others' attitudes, beliefs, or behavior to create win-win solutions.

Persuasion Skills

• Understand what persuasion is.
• Build your credibility.
• Gauge your audience's receptivity to your ideas as well as their decision-making style.
• Appeal to listeners' sense of logic and connect emotionally with them.
• Overcome resistance to your ideas.
• Prompt your listeners to persuade themselves to back your proposals.