If you want to place an effective media buy that generates high quality leads at the lowest possible cost, and more importantly, the lowest possible cost per start, this is the course for you. This course will take you through the process step by step and prepare you for all of the pitfalls you can expect to encounter when placing television, newspaper and radio advertising. The course is designed to help educational institutions develop and implement successful media placement strategies.

We will show you how you can tailor your advertising efforts to ensure success in meeting your goals. You will learn valuable techniques to utilize every step of the way when planning your media buys. From gathering market information, to developing a creative mix, to tracking the results, the course presents surefire methods that have proven successful across the country in markets large and small.

Module 1: Creating Your "Market Book"

• Identify valuable information about the school and the market in which you are placing a media buy.
• Evaluate the information in a sensible fashion.
• Organize the information in an efficient manner.

Module 2: Newspaper Placement

• Identify the most effective newspaper options for career schools.
• Successfully manage the success of your newspaper buy through lead tracking and tear sheet analyzation.
• Determine ways to negotiate the lowest possible newspaper rates allowing you to maximize your media budget.

Module 3: TV Placement

• Identify stations, dayparts, and the creative mix that will be successful in attaining you cost per lead goals.
• Successfully chart the success of your media buy through lead tracking.
• Determine ways to negotiate the lowest possible television rates allowing you to maximize your media budget.

Module 4: Radio Placement

• Identify the radio stations and dayparts, based off rankers, that will allow you to obtain the best results.
• Decide what creative will work best on the stations that you choose and the curriculums that you decide to highlight.
• Determine ways to negotiate the lowest possible rates allowing you to maximize your media budget.